The reference number in parehthesis describes the documents in this archive:
WP (White Paper); CS (Case Study); SS (Success Story); RP (Research Paper).

Categories in this archive

By Industry Sectors: Automotive, Financial Services, Manufacturing, Media & Entertainment, Retail, Travel Services and Telecommunications.

By Subject Matter: Loyalty Management, e-Business

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AUTOMOTIVE

Emerging Business Models in Customer Loyalty in the Auto Sector (Ref. AUTWP001)

FINANCIAL SERVICES

An interview with C Noelle of Winterthur Insurance (Ref. FINRP001)
An interview with M Tomovic of TMCN (Ref. FINRP001)
Banking on customer differentiation - Part 1 (Ref. FINRP002)
Banking on Customer Differentiation - Part 2 (Ref. FINRP003)
Dresdner Bank Basle Conference 2001, speech by Dr. S Cassar (Ref. FINRP007)
e-Business in Private Banking (Ref. FINWP001)
Emerging Business Models in Customer Loyalty (Ref. FINWP002)
Latest Research in Private Banking - The Wealth Management Forum (Ref. FINRP004)
Marketing Forum Conference 2000, keynote speech by Dr. S Cassar (Ref. FINRP006)
Mid-Med Bank CRM Conference 1999, speech by Dr. S Cassar (Ref. FINRP005)
The Lohombus Home Savings Programme A4 brochure in PDF (Ref. FINSS003)
The Lohombus Home Savings Programme case study (Ref. FINCS002)
The Mid-Med Bank YES Programme A4 brochure in PDF (Ref. FINSS004)
The Mid-Med Bank YES Programme case study (Ref. FINCS003)
The MIMBOL Sovereign Programme A4 brochure in PDF (Ref. FINSS001)
The MIMBOL Sovereign Programme case study (Ref. FINCS001)
The UBS Contact Management Programme A4 brochure in PDF (Ref. FINSS002)
The Wealth Management Forum A4 brochure in PDF (Ref. FINSS005)

MANUFACTURING

Driving customer retention, growth and profit (Ref. MANWP004)
Emerging Business Models in Customer Loyalty (Ref. MANWP001)
Understanding what customers really value (Ref. MANWP002)
Data warehousing to discover customer nuggets of information (Ref. MANWP003)
Using the data warehouse to manage distribution channels (Ref. MANWP005)

MEDIA & ENTERTAINMENT

Emerging Business Models in Customer Loyalty (Ref. MEDWP001)
Focus on New Media - Part 1 (Ref. MEDWP002)
Focus on New Media - Part 2 (Ref. MEDWP003)
On Line Advertising - Part 1 (Ref. MEDRP001)
On Line Advertising - Part 2 (Ref. MEDRP002)

RETAIL

Driving customer retention, growth and profit (Ref. RETWP003)
Emerging Business Models in Customer Loyalty (Ref. RETWP001)
Retailing in Malta (Ref. RETRP001)
Tesco's dot com (Ref. RETRP002)
The Nicholsons Bonus Card Programme A4 brochure in PDF (Ref. RETSS001)
The Nicholsons Bonus Card Programme case study (Ref. RETCS001)
Understanding what customers really value (Ref. RETWP002)
How to discover customer nuggets of information (Ref. RETWP004)
Using the data warehouse to manage distribution channels (Ref. RETWP005)

TRAVEL SERVICES

Emerging Business Models in Customer Loyalty (Ref. TRAWP001)
Some people will do almost anything (Ref. TRARP001)
The Air Malta Flypass Frequent Flyer Programme A4 brochure in PDF (Ref. TRASS001)
The Air Malta Flypass Frequent Flyer Programme case study (Ref. TRACS001)
Travel Services: Driving frequent flyer retention, growth and profit (Ref. TRAWP003)
Understanding what passengers really value (Ref. TRAWP002)
Using data warehousing to discover nuggets of information (Ref. TRAWP004)
Using the data warehouse to manage distribution channels (Ref. TRAWP005)

TELECOMMUNICATIONS

Driving customer retention, growth and profit (Ref. TELWP003)
Emerging Business Models in Customer Loyalty (Ref. TELWP001)
Even the phone bill can build loyalty - Maltacom GM keynote speech at the 2000 PRISM Customer Loyalty Management Conference (Ref. TELWP002)
Focusing on valuable and growable customers (Ref. TELWP004)
The Investomer concept - How one telecommunication organisation turned its most valuable corporate customers into its investors (Ref. TELWP005)
The Maltacom KEY Loyalty Programme A4 brochure in PDF (Ref. TELSS001)
The Maltacom KEY Loyalty Programme case study (Ref. TELCS001)
The Maltacom Sharevalue Investomer Programme A4 brochure in PDF (Ref. TELSS002)
The Maltacom Sharevalue Investomer Programme case study (Ref. TELCS002)
Understanding what consumers really value (Ref. TELWP006)
Using data warehousing to discover customer nuggets of information (Ref. TELWP007)
Using the data warehouse to manage distribution channels (Ref. TELWP008)

LOYALTY MANAGEMENT

A process approach to business discovery (Ref. CLMRP001)
Achieving customer intimacy: Optimising the customer lifecycle (Ref. CLMRP002)
An intelligent route to leadership in your industry sector (Ref. CLMRP003)
Are your customers profitable? (Ref. CLMRP004)
Building the business case for customer loyalty management (Ref. CLMRP005)
Business Intelligence Tools - Quintile by DataMasters Part 1 (Ref. CLMWP001)
Business Intelligence Tools - Quintile by DataMasters Part 2 (Ref. CLMWP002)
Constructs of loyalty (Ref. CLMWP003)
Customer centricity - Are you connected to your valuable clients? (Ref. CLMWP005)
Customer centricity - In search of the common good (Ref. CLMWP004)
Emerging business models in loyalty management (Ref. CLMWP006)
Identifying and measuring loyalty (Ref. CLMRP006)
In search of the common good - A series of short papers (Ref. CLMRP007)
Information-based marketing is a journey . . . Not a destination (Ref. CLMRP008)
How to use your customer profiles to map your information-based marketing strategy (Ref. CLMRP009)
The barriers to organising for customer management: Why the old organisation chart won't work (Ref. CLMRP010)

eBUSINESS

A New Perspective - Part1 (Ref. eBIZWP001)
A New Perspective - Part2 (Ref. eBIZWP002)
A New Perspective - Part3 (Ref. eBIZWP003)
An eBiz Survival Guide (Ref. eBIZWP006)
Portal Platforms (Ref. eBIZWP007)
Project Management (Ref. eBIZWP004)
Strategy Formulation and Implementation (Ref. eBIZWP005)