To help you achieve profitable customer loyalty.

PRISM has developed a series of tools and techniques to help organisations convert customer information into customer knowledge and business intelligence, thereby maximising profit by management of both the customer buying experience and customer relationships.

We differentiate ourselves by focusing on a need in the market place for customer knowledge and apply our expertise in customer loyalty management and information-based marketing to satisfy that need. This comes in the form of profiling customer information into knowledge using extensive experience in the area of direct marketing and customer loyalty programmes. We will help you translate customer information into profitable applications and business processes. And we do this by following rigorous project management disciplines.

Loyalty Guide™

Our loyalty guide provides you with a map to chart your vision of customer loyalty. Based on years of hands-on experience, we follow a structured proven approach to identify the steps needed to meet your vision and facilitate the translation of ideas into repeatable profitable customer behaviours.

Loyalty Clinics Our clinics consist of a half day session where we barometer customer loyalty in your organisation and the industry you operate in.		Loyalty Branding Programme The PRISM Loyalty Branding Programme is intended to help you improve your market share by measuring, managing ad improving customer loyalty.

3D™ Loyalty Process

We will help you manage all constructs of loyalty with our unique and purposely-built 3D™ loyalty process. A process to design unique touch-point situations for every customer interaction with you organisation.

Drive + Coach Follow-ups
We will help you recruit, train, motivate and get commitment from within your organisation, to make the necessary changes in support of your customer loyalty programme. And to integrate a practical approach to the human side of business change. Analysis of interdependencies between tasks and the management of the results from this analysis.

Customer Knowledge Management

PRISM has developed a series of techniques and tools to help organisations convert customer information into customer knowledge and business intelligence, thereby maximising profit by management of both the customer buying experience and customer relationships.

Customer Analytics Business Intelligence The ability to track progress and report loyalty results is vital to measuring the success of an information-based marketing programme. Accurate data collection and analysis must exist to identify market trends, determine marketing activities which were most effective and track the Return On Investment in order to refine your marketing, sales, and service processes for increased share of customer wallet.

Quintile© by DataMasters We help you develop ideal customer profiles to define buying influences most likely to affect the deal. We identify customer profiles by characteristics such as multiple buying influences based on available information. We conduct customer analytics using DataMasters suite of BI tools, such as QUINTILE© segmentation tool to group and identify customers by profile.