PRISM to spearhead the Round CCDirectorTM into the DACH region

Press Release

Zurich, September 5, 2003 - PRISM, the Swiss-based customer loyalty solution firm, today announced that they have signed a teaming collaboration agreement with Round of the UK, for the 2003  CRM Industry award winning  CCDirector(TM) .

This is an online business tool from Round that guides organizations to become more customer-centric. 

PRISM chose the Round tool for the strategic fit this has with PRISM's cost-effective, customer loyalty management solutions that allows companies to manage, retain, and reward their most wanted customers.

Round selected PRISM, as their business development partner in Germany , Austria and Switzerland for the  CCDirector(TM). With PRISM, Round will provide integrated loyalty solutions to drive this tool further in the UK market.

"We selected PRISM because their loyalty solutions met all of our expectations: a fixed pricing model, a modular deployment schedule, reward fulfillment capabilities and the ability to work seamlessly with our clients to capture the most wanted customers and convert them into long lasting profitable relationships" said Paul Scott , Director for Round. "In addition we have a partner with extensive customer loyalty experience that we can tap into for the UK market."

"We are excited to team up with Round and launch their award winning tool in the German, Austrian and Swiss markets" said PRISM's Dr. Sandro Cassar. "This tool is uniquely designed to enable organizations to maintain their loyalty solutions with incredible flexibility and long-term benefits."

About Round

Round is a specialist customer strategy firm which has developed a series of market leading decision support software tools. Formed in 1997, the company is based in London , England . Round's clients use their tools and frameworks to drive organization change aimed at being more customer centric. CCDirector is a tool which helps organizations align their business around a goal or customer centric objective. It also enables clients to prioritize their investments in technology and infrastructure, with optimal return on investments. Round has clients throughout Europe . In May 2003 Round won the CRM industry Innovation of the Year award for CCDirector. the judges said: "CCDirector was likely to have the most profound and lasting impact on the CRM industry."

About PRISM

PRISM is a boutique firm specialising in providing customer loyalty solutions and integrated consulting services to small, medium and large companies. PRISM's portfolio of information-based marketing services consists of customer acquisition, customer up-sell and cross-sell, customer retention, customer profitability, sales process and forecasting, sales training, customer and channel behaviour analysis, customer segmentation analysis, campaign management, Web presence including online branding and personalisation. To stay on top of all this, PRISM operates through a network of associates and affiliated companies.